Few Grave Digital Marketing Sins You Cannot Afford

One could easily author a freaking fat guide, or rather, a series of ten manuals, written exclusively on digital marketing mistakes! Today, we are to discuss in brief how one could avoid the most typical marketing bloomers. The various real-world scenarios that we are to talk about in the next few minutes could be applied successfully to any flavor of online marketing, SEO, outbound or inbound, paid or email advertising. The fundamental objective of this blog is to help you make the most of your digital marketing stints and reap its full benefits. What is to follow next is a carefully curated list of top ten online marketing mistakes that you are required to avoid like the plague and at any cost.

I. NOT PROMOTING YOUR WEBSITE

You may find it hilarious enough, but many people love to believe that their brand new website is to magically market itself once everything goes live and the deluge of visitors are to arrive soon thereafter! However, there are over a whopping one billion websites to date on the World Wide Web and this sheer number is good enough to suggest that the odds of someone randomly landing on one of them is exceptionally slim. Just as your sales is to dry up without good amount of marketing, your website is to have scant or zilch traffic sans the same and if so, there would be no prospective consumers, no lead generation and no sales. To suffice, irrespective of the objective or purpose of your website, it is really imperative for you to ensure proper marketing of the same and invest accordingly.

Resolution: Realize that marketing your website is vital to its success.

II. FOSTERING UNREALISTIC EXPECTATIONS

Another fundamental issue that is worth discussing is that a large number of website marketing plans are plagued with unrealistic expectations. Many of the stakeholders are often found setting unrealistic estimates on the returns on marketing investments and also the timing of those returns. If you are to overestimate your user engagement, your expectations are likely to be skewed as well. To put things into perspective, if you are to demand five hundred thousand paid customers at the very first year since the launch of your website, the target would be met most unlikely. Most reasonable folks, even those who do not possess any formal training in digital marketing are to infer for sure that it is indeed a grossly preposterous figure. No doubt there might be a few real-world instances of exceptional success stories, but they are rare of the rarest and exception does prove the rule.  As the age-old proverb goes, Rome was not built in a day; no business owner should expect their start-up website to bring overnight success. Marketing calls for substantial investments in terms of hard work, time, and one’s finances. There is really no shortcut to success.

Resolution: Set realistic targets for your website as per the present performance of the same.

III. ENGAGING IN QUESTIONABLE PRACTICES

While there are several established SEO service providers, there are equal numbers of corporations, if not more, which are to routinely employ black hat methods for delivering instant results. When you are to take help of such techniques, you might be lucky to be able to trick the search engines for some time to rank better your website for certain keywords. Agreed, you might rejoice enough with this short-term gain, but it is to do more harm than good in the long run. The Google guys spend millions to prevent cheating while ensuring fair play and trust us, they do take such activities very seriously. Getting banned or penalized by Google is something that is extremely challenging to resolve and leaves irreversible damage to all the marketing efforts done by you so far as well as tarnishes the reputation of your website.

Resolution: Stick to white hat SEO principles only for the promotion of your website, which does call for more time and money, but yields long-term outcomes.